Cocalero Clásico x Resident Evil
A 300%+ return on ad spend generated for a spirits brand using Facebook & Google Ads in tandem.
Bottled at 29% ABV, Cocalero Clásico is a mid-strength spirit and is extremely versatile
It can be enjoyed straight as a shot, in a CocaBomb, as a long drink, or as an ingredient in refreshing cocktails. Cocalero released a limited edition bottling in collaboration with Resident Evil: Infinite Darkness, the popular Netflix anime series.
Challenge
During the pandemic, e-commerce was booming, but not as much after the pandemic.
Cocalero’s goal was to restore revenue back to pandemic levels at a 300%+ ROAS generated from top-of-funnel traffic.
Solution
Twibi was up for the challenge of generating a high ROAS in a short amount of time for Cocalero. Launching ads in both Google Ads and Facebook Ads was the first of many tests.
After a month of running ads, it became clear that Facebook Ads was a more effective channel for driving purchases when compared to Google Ads. The reallocation of the budget to Facebook Ads was spread over a full-funnel marketing strategy.
Facebook Ads
Campaign ads
Result
As ongoing testing of various Facebook Ads audiences commenced, eventually sufficient conversion-based learnings had built up within a specific audience. Additional ads were created and added to the winning audience. The audience’s budget was then scaled up, leading to a 400%+ ROAS from top-of-funnel, non-remarketing traffic.
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