Magic Eden

A leading NFT marketplace that saw 300% weekly return in ad spend increases from Google Ads.

After four friends discovered NFTs and its tremendous potential, Magic Eden was born

With backgrounds across crypto, DeFi, consumer internet companies and management consulting, they identified gaps in existing NFT marketplaces and created something new.

Challenge

It all started when Magic Eden noticed their competitors were ranking higher organically than their website. To combat this, they opted to use Google Ads to show ads above organic listings.

While the main goal was positioning of ads within the SERPs, revenue, e-wallets connected, and offers made for an NFT were important KPIs as well.

Solution

Twibi worked with Magic Eden to ensure they reached their marketing goals. Using Google Search Ads, the account build-out was broken out into campaigns pertaining to their competitors, NFT marketplaces, popular NFT collections, and brand terms.

Google Ads

Campaign ads

Result

It was apparent right away that the campaign buildout for Magic Eden was the right move with a 6800% ROAS generated in the first week. We then slowly built on performance, improving the ROAS by 300% for consecutive weeks in July. After a few months of the ROAS building, it reached a return high of 8800%.

In addition, secondary KPIs of connected wallets and NFT offers were being generated at high levels.

Brenton is an absolute joy to work with. He is highly experienced, methodical, and personable. Maybe, best of all...he is transparent and trustworthy. He tells you like it is and he doesn't just tell you what he thinks you want to hear. We will definitely be using Twibi more in our future.