Google Ads, Web Development
Skyline G
Leads generated for Skyine G using Google Ads resulted in over $120k in additional revenue.
Effective leadership development through expertise, methodology, and technology
Companies who work with Skyline G get effective, measurable, and results-focused coaching at all levels in their company.
Challenge
Skyline G was a business heavily built on word-of-mouth marketing to fuel its lead generation engine.
Noticing their dependence on a single marketing outlet, they wanted to introduce a new form of marketing to their business. This led them to the world of paid ads.
Solution
Twibi got to work defining the psyche of Skyline G’s target audience of HR leaders looking for leadership coaching services to develop the talent of their executive team.
In order to get the messaging just right, Twibi created highly specialized landing pages and ads. Performance was then closely monitored at the keyword level to drive as many leads as possible.
Facebook Ads
Campaign ads
Result
Twibi launched Google Ads with the understanding it would take time for a new ad account to learn what is considered a high-value lead. After collecting enough data, we were able to switch campaign optimizations to build on the momentum of leads. Over the course of a year, $42,000 was spent with a $120,000 return from Google Ads leads.
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