The Events Calendar

Google & Facebook Ads management led to a 50% decrease in new customer acquisition cost.

The Events Calendar has more than 28 million downloads and 800,000 active installations

Offering a variety of WordPress plugins they make event management a snap, from promotion and ticket sales to registration and communication.

Challenge

The Events Calendar worked with another digital marketing agency for a year. The performance was sub-par with a 50% ROAS in Google Ads and inaccurate conversion tracking within Facebook Ads.

The Events Calendar was looking to generate greater revenue without increasing its advertising budget.

Solution

The first step to get The Events Calendar on track was to do a complete reimplementation of conversion tracking. It was imperative that we could trust the data within our dashboards.

After conversion tracking was resolved we got to building comprehensive, full-funnel strategies for Google Ads and Facebook Ads.

Facebook Ads

Campaign ads

Result

Results quickly improved, with incremental gains every month. Google Ads grew from a 50% ROAS to eventually a 130% ROAS in October of 2021. And Facebook went from having inaccuracies of data to a solid 200%+ ROAS.

The Events Calendar is not only breaking even from digital marketing efforts but is now making a profit on each initial purchase.

I hired Twibi to help revamp the ad program for a multi-million dollar suite of WordPress plugin business, and let me tell you, they did not disappoint. After some rough experiences with other agencies that just didn't deliver, it was such a relief to work with Twibi which was straightforward and calm throughout the process.