How Marketing Intelligence Software Outsmarts the Competition

Learn how to use marketing intelligence software to get ahead of your competition. This tool can be a key factor in achieving success.
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  • Did you know?
The business intelligence software market is to hit $17.6 billion by 2024. (Finances Online)

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Business competition is intense, with companies striving to stay ahead. In such a cutthroat environment, gaining a competitive edge is no longer a luxury but a necessity for sustainable success. Businesses must continuously seek innovative ways to stand out from the crowd and differentiate themselves from their rivals. This is where marketing intelligence software can make a significant difference. This software helps businesses compete by standing out and being innovative.

Unlike traditional marketing tools, marketing intelligence software goes beyond surface-level data. It comprehensively explains market dynamics, consumer behavior, and competitor strategies. Data-driven insights help businesses make better decisions and adapt quickly to market changes.

What is marketing intelligence?

Before heading on to the software, let’s first discuss marketing intelligence. Marketing intelligence refers to the everyday data that matters for a business’ marketing. After collecting this data, it’s examined to make smart decisions about competitors’ behaviors, products, what customers want, and market chances.

It also serves as the guiding light for your team’s decisions. Marketers can understand what works and what doesn’t by gathering and analyzing data about customer and industry trends. This advantage over competitors helps businesses learn more about their target audience and assess different products.

Additionally, marketing intelligence aids in setting future goals. Clearly defining goals beforehand enhances the effectiveness and scope of your marketing intelligence efforts. It also makes it easier to choose the correct data from various sources. 

Is marketing intelligence the same as marketing research?

While often confused, marketing intelligence and research are two essential components of a company’s marketing strategy, each serving distinct purposes. 

Marketing intelligence also involves continuously gathering and analyzing data related to market trends, competitors, and customer behavior. Monitoring and interpreting market insights can help businesses make informed decisions and stay agile.

Marketing research also conducts surveys or focus groups to gain insights into marketing challenges and opportunities. This helps businesses make strategic recommendations.

What is marketing intelligence software?

Now that we’ve defined marketing intelligence let’s proceed with what marketing intelligence software is. Marketing intelligence software collects and analyzes data on a company’s marketing efforts. Its primary purpose is to provide businesses with actionable insights into market trends, consumer behavior, and competitor activities. 

Furthermore, data from various sources are transformed into insights, enabling businesses to understand their audience and create effective marketing strategies.

How does it differ from other marketing tools?

Unlike traditional marketing tools focusing on specific areas, marketing intelligence software offers a comprehensive approach.

It integrates data from various marketing channels and external sources to offer a more holistic and complete market view. Through advanced analytics and predictive modeling, marketing intelligence software provides deeper insights than basic marketing tools.

Marketing intelligence software also offers precise and accurate data-driven decisions for businesses to gain a competitive edge.

Why you need to use a marketing intelligence software

So, why does your business need marketing intelligence software? The answer lies in the fast-paced and ever-evolving dynamics of the industry.

Do you ever felt exhausted trying to catch up with the latest marketing trend? If you do, this is where marketing intelligence software provides a distinct advantage. Moreover, as competition intensifies, you must find innovative ways to stand out.

The software gives you access to vast amounts of data from various sources, helping you to make informed decisions based on real-time information. This data-driven approach also enables you to develop more effective marketing strategies that resonate with your target audience. 

Furthermore, marketing intelligence software gives insights into competitors and market trends, helping you tailor your campaigns to consumer preferences.

Moreover, you can optimize your marketing return on investment by measuring campaign performance and reallocating resources more efficiently. Real-time monitoring capabilities empower you to respond quickly to emerging opportunities and potential issues. 

Marketing intelligence software also fosters collaboration among team members. It brings your marketing team together on a centralized platform, encouraging seamless data sharing, communication, and coordination. When everyone is on the same page, magic happens.

4 examples of marketing intelligence software

I have compiled a list of marketing intelligence software options that you might find useful.

Exploding Topics


Companies can stay ahead of the curve with the help of Exploding Topics. This service analyzes millions of searches, conversations, and mentions to identify emerging trends before they become popular. Users can sign up for a weekly newsletter to receive trending topics directly in their inboxes.


Contify - Marketing Intelligence Software

Contify is a reputable Market and Competitive Intelligence Company that has been in operation for 12 years. Users have reported making decisions 2.5 times faster when implementing Contify’s M&CI platform. The company has also been recognized as a top market and competitive intelligence company and received a New Product Innovation Award. Some solutions they offer include a Market & Competitive Intelligence Platform, News API, and resources like blogs, case studies, and webinars.


AlphaSense - Marketing Intelligence Software

AlphaSense is a platform that offers market intelligence and search capabilities for consumer brands. It gives users access to premium content and allows them to search over 10,000 data sources to gain insight into companies, industries, trends, and topics. The platform also uses advanced AI and NLP technology to surface and track insights from millions of documents, saving users time and effort. AlphaSense is highly trusted by top consumer brands, financial institutions, and corporations. It offers solutions for both financial services and corporate needs, and customers have praised its ability to provide valuable market insights.


Crayon - Marketing Intelligence Software

Crayon is a software platform designed to help B2B companies stay ahead of their competitors. It provides valuable monitoring services that assist sales teams in surpassing their rivals. Crayon also uses AI and ML to gather data and provide insights to revenue teams through features like battle cards, alerts, and email summaries. It’s trusted by top companies and known for its leadership in competitive intelligence.

Key features of market intelligence software to look for

Consider important features that meet your business needs to find the best market intelligence software.

Data aggregation and integration

Data aggregation and integration stand at the core of powerful market intelligence software, serving as the pillars upon which businesses can build a robust and informed marketing strategy. 

An effective market intelligence software should also be capable of gathering data from various sources, such as social media, websites, surveys, and industry reports, and integrating them into a centralized platform for a comprehensive view of the market landscape.

Advanced analytics and reporting

You also have to look for market intelligence software that offers advanced analytics capabilities, including data visualization tools, trend analysis, and predictive modeling, to extract actionable insights and present data in a meaningful format through customizable reporting features.

Real-time monitoring and alerts

To keep up in a fast-paced business environment, you need market intelligence software with real-time monitoring and alert functionalities, allowing you to respond promptly to emerging trends, competitor activities, and changes in consumer behavior.

Competitor analysis and benchmarking

You also need to choose market intelligence software that can track and analyze competitors’ strategies, product offerings, pricing, and marketing campaigns, enabling you to identify gaps in the market and capitalize on opportunities for differentiation.

Market segmentation and customer profiling

Market intelligence software should allow you to segment your target market based on demographics, behavior, and preferences, helping you tailor marketing efforts to specific customer segments for increased relevance and effectiveness.

Integration with CRM and other tools

Seamless integration with Customer Relationship Management (CRM) software and other marketing tools streamline data sharing and ensures a cohesive marketing strategy across different platforms for enhanced efficiency.

Data security and privacy

To safeguard sensitive information, prioritize market intelligence software providers implementing robust security measures, including data encryption, secure data storage, and compliance with data protection regulations.

Scalability and customization

Select market intelligence software that can scale with your business needs and offers customization options to tailor functionalities according to your specific objectives and goals.

The right market intelligence software can be a game-changer for your business. Consider these features when choosing a marketing intelligence software; you can select one that aligns with your objectives and empowers you to make data-driven decisions, outperform competitors, and achieve sustainable growth.

How much does marketing intelligence software cost?

The cost of marketing intelligence software can vary significantly based on several factors, including the range of features available, the level of customization offered, the data storage capacity, and the organization’s size. 

Entry-level options of marketing intelligence software may begin at approximately $500 to $1,000 per month, providing basic functionalities with limited data processing capabilities. For more comprehensive solutions with advanced features, full data analytics, and integration options, the pricing may fall within $1,000 to $5,000 per month. Larger businesses with extensive data requirements and complex analytics needs may find the cost exceeding $10,000 per month.

Some marketing intelligence software providers offer pricing based on the quantity of data, the number of users, or particular add-on capabilities, which might affect the total cost.

Integrating marketing intelligence software into your strategy

Marketing intelligence software can revolutionize your business’s marketing efforts, but successful integration is key to unlocking its full potential. 

Introducing new software can be daunting, but careful planning can make it a smooth transition. Start by clearly defining your marketing goals and objectives. Marketing intelligence software can enhance your marketing efforts by identifying pain points and opportunities. Collaborate with your team and gain valuable insights. 

Implementing new software can be challenging, and one common hurdle is the resistance to change from team members. Communicating the benefits of marketing intelligence software and involving the team in the decision-making process is essential. And remember to provide thorough training and ongoing support; this is vital to ensure the team feels comfortable and confident using the software. 

Additionally, regularly monitoring progress and gathering feedback allows for early identification and resolution of any issues. Flexibility is key, and being prepared to adjust the implementation plan based on the team’s needs and feedback is essential. Celebrating small wins and showcasing successful use cases helps build enthusiasm and encourages wider adoption across the organization. 

What is the future of marketing intelligence software?

As technology advances rapidly, the future of marketing intelligence software holds immense promise for businesses seeking a competitive edge. Analyzing marketing trends can give insights into its potential to revolutionize the industry.

Augmented and virtual reality

The landscape of marketing intelligence technology is continually evolving, and staying abreast of emerging trends is crucial for businesses aiming to stay ahead. One notable trend is integrating augmented and virtual reality into marketing intelligence software. 

These immersive technologies offer new avenues for engaging customers and gathering valuable data. Additionally, there is a growing emphasis on data privacy and security, leading to advancements in encryption and data protection measures. 

The expansion of the Internet of Things (IoT) devices generates vast amounts of consumer data, providing new opportunities for marketing intelligence software to leverage this information for targeted campaigns.

Artificial Intelligence (AI) and machine learning

Artificial Intelligence (AI) and machine learning are also set to revolutionize marketing intelligence software.

These technologies enable software to analyze and interpret data on an unprecedented scale, identifying complex patterns and predicting future trends with remarkable accuracy. 

AI-powered algorithms can automate data collection, analysis, and decision-making processes, enabling marketing teams to focus on strategic planning and creativity. Machine learning models can personalize marketing efforts by tailoring content and offers to individual customer preferences, enhancing customer experiences and loyalty.

As businesses increasingly adopt data-driven strategies, intelligence software will become essential for informed decision-making and strategic planning. Companies that embrace marketing intelligence will gain a competitive advantage by delivering more personalized and relevant marketing campaigns. 

With AI-driven insights, businesses can anticipate market changes, optimize their marketing efforts, and improve efficiency. Additionally, marketing intelligence software will foster a deeper understanding of customers, helping companies build stronger and more meaningful relationships with their target audience.

Need help implementing these tactics?


Marketing intelligence software has emerged as a guiding force, opening up new horizons of possibilities and propelling businesses toward unprecedented success. Beyond being just another tool in the marketing arsenal, it acts as a transformative catalyst, reshaping how companies approach their strategies and interactions with customers.

At its core, marketing intelligence software also empowers businesses to make well-informed decisions based on a wealth of data derived from various sources. Gone are the days of relying solely on gut instincts and intuition. Instead, marketers now have access to a treasure trove of information encompassing market trends, consumer behavior, competitor activities, and much more. This data-driven approach also allows businesses to understand their audience deeper, tapping into their preferences and pain points to craft personalized and resonant marketing campaigns.

Embracing marketing intelligence software is not merely an option; it has become necessary for businesses seeking sustainable growth and success. If you need expert guidance or support, please contact us at Twibi. Our experienced marketing experts are here to assist you, ensuring your business attains unparalleled success in this highly competitive industry.

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The total enterprise data volume worldwide is estimated to increase two fold from 2020 to 2023. (WebinarCare)
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