Hiring a digital marketing agency
The internet plays a key role in our lives. The 21st-century world has been demarcated by a shift from analog to digital. One of the key hallmarks of this shift is the adoption of technology by businesses, small and big alike. Today it is highly unusual that you will find a business that does not operate online. Perhaps this itself is one of the many reasons to hire a digital marketing agency.
Irrespective of the size of your business, it is imperative that you must have a website and more importantly market to your online audience. While many of us may struggle to come to grips with the many pitfalls of online marketing, there is an all-encompassing solution; digital marketing agencies. In this article, we will cover questions such as, why hire a digital marketing agency? How is it beneficial to a business? And also look at 8 huge reasons why you should hire a digital marketing agency.
Why hire a digital marketing agency?
Right off the bat, the answer is quite simple, we as individuals lack the know-how and skillset to grow a business online. While you may have certain experience in one facet of digital media, overall growth requires every element of your online business model to grow.
Digital marketing agencies come with a distinct advantage, cost. It is no secret that traditional means of marketing are not budget-friendly. With the help of digital marketing, you can reach a much bigger audience at a fraction of the price. Agencies also come with tools that can fuel your growth at a rapid rate. They have a team of individuals who are experts in their craft. They stay updated with the latest trends and integrate them seamlessly onto your website and social media.
Why should I hire a digital marketing agency?
While the previous section might look like the benefits at a glance, our goal is to explain why should YOU hire a digital marketing agency? Let us break it down,
Through a digital marketing agency you can: Research thoroughly and create a bespoke strategy that will help you crush the competition. Advertise on every form of social media. This includes Facebook, Instagram, LinkedIn, and even optimize the SERP of your website, helping it rank higher on Google. Create content about your business that will engage users and drive traffic. An agency can also help you design a robust email marketing campaign and establish effective modes of communication with customers. They can help with PR and outreach, provide data insights, set up data tracking, and help you use tools that can measures results and help you set up goals.
If you are still not convinced, the next section will cover eight amazing reasons to hire a digital marketing agency.
Reasons why you should hire a digital marketing agency
1. Expertise in the field
Getting help from experts in the field can be beneficial in more ways than one. Especially, when we are dealing with the internet. The sheer vastness of the online world can be overwhelming for us. Marketing terms such as SEO, PPC, ROAS, CVR, CTR, ROI, CPC, CPM, and B2B are widely used, but to a novice, these terms are like a different language altogether.
Experts in digital marketing that know the ins and outs of these terms can effectively drive up your website’s search rankings. Hiring an agency means you do not have to deal with this side of the equation, instead you can see the results for yourself.
2. A better understanding of channels and reach
If you are already versed in marketing, you might have done your due diligence and researched some of the options that are available to you. However, once you hire a marketing agency, you will see the difference in the sheer breadth that their expertise encompasses. You will see that they cast a much wider net and use many more channels that you may not have thought of.
If you considered only utilizing ads and promoting your website, you are missing out on many opportunities. Marketing agencies cover the length and breadth of online media, utilizing channels such as email, blogging, SEO, and social media. Agencies look at the bigger picture and often set much bigger targets for reach.
3. No amount of money can buy time
While it may sound more preachy than an actual advantage, but when you break it down, you will notice the sheer amount of time you get on your hands. You may already be working with your company’s marketing team. They may, in fact, be cost-effective, however, working with them means you strip away the precious element of time-saving. You need all hands on deck when working with an in-house team. You might also be losing resources and the necessary time to set up other parts of your business.
When you hire a digital marketing agency, you will be able to save a lot of time. You can solely focus on running your business and improve neglected areas. All you have to do is ask for results and agencies will deliver.
4. Cost savings
This one might surprise you, but when you hire a digital marketing agency you will save more than if you had a marketing team for your company. Agencies are cheaper. They work as independent contractors, which means you cut out any form of tax or payroll. You also do not have any recurring payments. These recurring payments are the ones that take the most toll on your budget. Health care, salaries, and other benefits are part of recurring payments. Agencies often work on a per-project basis, which gives you the business owner the freedom of expenditure and can choose how much you spend. Over a longer period of time, hiring agencies can help you save costs.
Another great point is that hiring agencies can be very advantageous when you are scaling your business. Unlike revamping costs and hiking salaries for your marketing team, you do not have to increase expenses when you consult an agency.
There is also the matter of using marketing tools. When you have your team, you will be forced to purchase various marketing software. You do not have to worry about this expense when working with agencies.
5. Innovative strategies
When you deal with a marketing agency, you do not have to burden yourself with research on trends and strategy. Their job is to find a combination that will work best for your business. Often when agencies look for trends they find out information that you may not have been aware of. They intensely comb through the competition, industry, and environment to give you a strategy that will succeed. They will also present you with insight that may be useful in other areas of your business.
6. Fresh ideas
The saying that two heads think better than one is true, the idea is that two heads provide different perspectives. This idea can be applied to businesses and when you hire an agency, the two heads analogy multiplies. They have multiple people working on the same project and can provide insight into various aspects of the market and industry.
Good marketing agencies often point out activities your business can be involved in. They also provide a better understanding of audiences in relation to KPIs. Their job is to holistically look at your business and provide growth in every area possible.
7. Minimal involvement, maximum results
The idea behind having an in-house marketing team is that you can fully exercise control over how they portray and promote your products. This helps you get directly into the middle of the process and you will be able to market your product or service the way you envisioned it.
A digital marketing agency on the other hand will help you with outreach. They will spread the word about your brand and you will be able to generate positive PR for your products. It helps in visibility and awareness. So while you work to position your product in the market, the agency will already be creating buzz about it. This is a facet you won’t have to worry about at all.
8. Useable metrics
Agencies focus on finding the Key Performance Indicators (KPIs) for your company. These differ from business to business and agencies are the best when it comes to identifying what works for your business. As they do this, they will get a range of metrics across all verticals of your business. They will also provide you with an analysis of the metrics. Since everything is digital, it can be measured. These metrics are incredibly helpful and can provide you with a fresh perspective on your business, brand performance, and audience.
We asked other business owners
We asked our network of business owners why it’s beneficial to hire a digital marketing agency. Here’s their responses:
Abby from Snap Agency said digital marketing has a wide scope and requires such a range of duties that would be overwhelming for a person to do alone. That’s the beauty of an agency, which finds the best talent in these various fields and directs them in concert with one another. Also, the demands of social media marketing, for example, are different than those from backlink marketing. Digital marketing has so many unique forms that require totally separate skill sets, which speaks to the need for a team of individuals rather than a single person.
Seth from Price Benowitz LLP said there are dozens of reasons your small business should hire a digital marketing agency. First, hiring one will ensure that you can continue to focus on running your business instead of putting your attention towards marketing solutions. Second, digital marketing agencies like mine know our stuff. We have been doing this for years, if not decades, and are well equipped to utilize innovative and relevant marketing strategies. If you thought hiring a full time marketing employee would save you money, think again. A marketing agency may be more affordable than you think and will help you substantially improve your sales.
Jamie from Ollie Marketing said with digital marketing being relatively broad, it’s difficult to find talent that can outperform the capabilities of a digital agency. An agency should have direct experience working with clients in your field and understand where the focal points should be.
Yuvi from Noémie said hiring a digital marketing agency not only frees your small business up to manage things better suited for your expertise but they can also get started on your campaign right away. There is no need to hire an employee and onboard them with your entire branding concept while providing them the necessary resources to produce the amount of content and marketing results an agency can funnel for you in far less time.
By now, you are probably considering hiring a digital marketing agency. It can save you time and money. You will be able to focus on more urgent matters while the presence of your brand grows online. The experts will help your business capitalize on virtually every emerging trend and also provide you with key insights for your business. The sheer number of advantages far outweigh any disadvantage. In a day and age where there is cut-throat competition, gaining an edge is essential, and digital marketing agencies are perhaps the most formidable edge any business can gain.
If you’re interested in hiring a digital marketing agency after reading this blog post, let’s find time to chat about your marketing goals and objectives.